Kylie brings more than 15 years wine marketing experience to Winestream having worked with several well known brands both in Australia and abroad.
Prior to taking over as Managing Director of Winestream in July 2008, Kylie was General Manager Sales & Marketing with Hungerford Hill Wines.
Kylie started her wine industry career in 1989 at Cassegrain Wines in Port Macquarie. Kylie went on to study for a Diploma in Marketing Management and later studied Wine Marketing at Adelaide University’s Roseworthy College. During this time Kylie continued to broaden her wine marketing skills working for 5 years for The Wine Society in Sydney. In 1999 Kylie joined Southcorp Wines as Communications Manager during the merger between Rosemount and Southcorp.
In 2001 Kylie was offered a once in a career opportunity to head up International Marketing for a significant wine producer in Italy, Concilio. Based in Northern Italy and managing the marketing and communications function for the company, this was the opportunity for Kylie to develop international marketing skills and a broad range of global food, wine and media contacts.
Bringing this experience home in 2003 Kylie took on the senior marketing role with Hungerford Hill which she held with the company until 2008.
Kylie’s broad range of marketing skills include public relations, communications, brand management, export, sales, event management, sponsorship, direct marketing, distribution, corporate identity and branding.
Kylie’s passion for wine, natural flair for marketing, and strength in communications is evident and a strong all round wine marketing background brings a new approach to the Winestream Communications business.