A key component in managing relationships with the specialist wine media is to ensure they have access to your wines.
WineStream has a proven track record in the management and distribution of wine samples and can make sure that not only will the wine arrive in one piece but the right samples will get to the right people at the right time and with the right supporting information.
With its intimate knowledge of the industry, WineStream maintains a comprehensive and daily-updated database of well-known names and rising stars in the media. We can specially tailor this database to your needs, hitting media who focus on certain price-point, in specific mediums or geographical areas, providing the most efficient and cost effective plan.
Most importantly, our relationships and respect within the industry means that a WineStream sample package is opened and tasted.
As well as excellent wine knowledge, WineStream staff possess creativity and top quality copy writing skills to create informative press releases to accompany samples, which truly embody the philosophies of your brands.
Experience in the medium of professional journalism also means we understand media requirements and can guarantee our information is usable.
WineStream’s dedication to its clients and our rapid follow-up to media enquiries together with the supply of bottle images increases the likelihood of reviews and the all-important element of pictorial coverage.
Sample distribution success:
An excellent example of what can be achieved by an accurately targeted release is provided by the work WineStream did for the Growers’ Garden Premier Release Dry Red Cask.
Cost-efficient distribution of only a small amount of samples, accompanied by a well considered media release, gained over 87 column inches in publications such as The Australian, The Weekend Australian and The Australian Financial Review – coverage worth nearly $14,000 at advertising rates. All this for just a cask!