Opinions, comments, reviews and recommendations create a cascade of influence that ultimately manifests itself in the decisions people make when they walk into a bottle shop or consult a wine list in a restaurant. The main source of that is generally the media, which, through its reach and credibility, is one of the most powerful influences in modern society.

Virtually every national and metropolitan newspaper carries at least one wine column each week. So do suburban and regional papers, lifestyle magazines and most general interest men's and women's magazines. There are also a few national magazines, several newsletters, and a number of websites focusing specifically on wine. And a dozen or more magazines focus on food and cooking, with wine featuring alongside. Very few industries receive as much coverage.

Between them, these publications and columnists provide the kind of expert endorsement impossible to achieve through advertising.

Advertising provides visibility, but editorial coverage provides credibility.

WineStream sees the establishment and maintenance of relationships with these key influencers as a vital element in successful brand building for our clients. These relationships have been a primary focus for WineStream and over the years we have established personal relationships with many individual journalists. As a WineStream client you will benefit directly from these contacts and relationships.

WineStream can assist with media-skills coaching to enhance your personal understanding of the media’s needs and training in content and performance.

WineStream can also monitor the media for reviews of your products and carry out media valuations by assessing coverage earned and calculating its value based on advertising costs.

As well as media contacts in Australia we also have relationships and extensive databases of key wine media in New Zealand, the United Kingdom, Canada, United States of America and Asia.