Regular and efficient distribution of news and samples is a core component of media-relations-driven wine marketing. BUT, meaningful events and tastings can achieve the more extensive publicity that major feature stories bring.
Competition for the media’s time is intense and WineStream has an excellent reputation for providing strong story ideas and organising events that capture the imagination of the media.
WineStream can organise tastings in exciting and fresh venues around Australia or bring the journalists to you by organising and hosting winery visits – a great way to get your winery firmly on the map.
WineStream also has experience of developing ideas for public events, which have the double advantage of creating brand awareness amongst guests and also create news and coverage within targeted publications.
Events success:
In October 2006, WineStream organised a 21st Birthday Party for Palmes d'Or CHAMPAGNE! in Sydney, Melbourne and Brisbane. The events were attended by key media in all 3 cities and generated positive coverage in 23 publications, with a combined circulation of nearly 3 million readers.
