WineStream knows that producing a good wine is critical to success but an informed positive marketplace perception for you and your products is equally important.
Building awareness of your brand attributes is the key to long-term marketing success.
Working with the winery principals, WineStream can develop philosophies that ring true with the market place and consumers that puts meaning into your brand
Our experience tells us that brand building is not an overnight process. The marketplace is increasingly competitive and, inevitably, it will be those producers - small and large - that have strong, established brands communicating effectively who will come out on top.
The team at WineStream can provide valuable assistance in this brand building process. We understand the market and know how to help you increase awareness of your product. We strongly believe that brand building is an essential component in the long-term success of your product and one which cannot be attained solely through marketing.
De Bortoli and Hungerford Hill are examples of wine companies that owe much of their marketing success to their brand building strategy. With assistance from WineStream, both these companies have assiduously built up their brands over a period of time initially by concentrating on the merits of their premium wines and identifying their position in the market place.
Once established, this brand power and “share of mind” has been used to leverage the appeal of the less expensive wines in their portfolios. These companies have become recognised for delivering a quality product, and that recognition flows across their entire range.
WineStream can produce a full range of electronic and print publications to support your brands. Among the many promotional items we have expertise in creating and producing are:
- Media releases
- Press kits
- Websites
- Newsletters (electronic and hard copy)
- Brochures and leaflets
- Packaging and bottle labels
- Tasting notes
Our virtual cellar door operations have been adopted by many of our clients and have improved customer relations – increased direct sales and strategically reinforced their relationship with loyal customers. WineStream and its affiliates can achieve a 30% sales success rate through targeted communications.